eerrrr, Mart, I worked a contract last year for an Anglo/American/NZ company, and I could be paid for my contract in any of the currencies from those countries - the pound/US dollar rate they offered was £40k/$78k p.a., because that's what they pay an 'equivalent job' in each country....
Now, if I bought a 1098 base model here out of my £40k, I would have about £28k left ($50k at 1.8 exchange rate, which is worse than last year); you're saying that's the same as paying $16,500 (plus sales tax!) out of my $78k ..... don't think so..... 'sales tax' would have to be $12k, or 70%+ .... and it's not! So, taking into account exchange rates, cost of living, and equivalent job salaries, a Yank engineer simply has more dosh left than a British engineer after buying a Ducati!
Now, as a dealer you know what your margins are, and I'm fairly certain from tallking to other dealers that you're not getting the extra margin in your till - so either American dealers are getting lower wholesale deals than UK dealers, or Duc are taking a hit on every US sale to maintain a profile on the street against Jap bikes......
This isn't a Duc dealer bashing thing - it's a 'bee in me bonnet' job - doesn't matter if it's bikes, cars, washing machines, petrol, cameras, probably even condoms .... just seems it's easy to shaft us Brits cos we put up with it ...... and, fantastic as the new Streetfighter bike looks, your going to struggle to get someone to even come into the shop, let alone sell one to them, if they think they are being shafted compared to elsewhere in the world.
Simple question - you know (and I do) most of the reasons why someone should buy a 1098 instead of an R1/Fireblade .... now, how much easier would your job be if Ducati provided them to you at a cost whereby you could price it at the same (£9k !) as the Jap stuff? ... and that's what happens in the States!