steve748 said:
If you opened up in Edinburgh wouldn't you be splitting the sales between the two instead of increasing sales? If someone wants a Ducati then they will travel to get it.
A fair point, you might think that would be the case (it's probably the opposite in truth), in fact sales can be harmed by not having a local service point for the simple things / small parts or even just to pop in for a taste of "the lifestyle" we have in here.
It also must be hard for those to the north and south of Edinburgh to get here at certain times. It could take 1.5 hours-plus to get from some areas and that is too much for some people. I can sympathise with that.
I like to think the service is well worth it but some folks find it difficult to find the time for the travelling to and from. There is also a certain amount of extra expense in doing so involved.
We have planned a pick up and drop off service to the Edinburgh area but until we find the time availability in the workshop to cope with the extra work, i'm afraid that service is yet to be implemented.
In this day and age, post can cope with most of the small things, but there is just no substitution for popping in and having a coffee in your local dealer and getting some person to person advice.
We have lots of customers that do, a lot of whom frequent this site. It's part of what makes a store a store.
The brand needs a good boost in the east now, there will certainly be enough business to support two stores it is just finding the right balance / location to support that.
We are working with Duc UK to best approach the East and North to support the areas with both sales and service expertise, but it's a big proposition!!
I must be honest though, it's another challenge i'm looking forward to!
As things happen, I will post the details on our trusted DuN
Mart