I've been looking at this carefully and I think it's nice, to a degree it follows market trends but as Martin says it's a proper evolution and is a response to customer feedback.
There are only so many ways you can shape a fairing, style mirrors, place vents, redesign swing arms and shape seat humps. All "styling" is largely cosmetic, with a certain functionality evident. There may be similarities with other modern bikes but, like stereo and hi-fi, televisions, white domestic goods, computer equipment, there exist "period styling clues" - you can't get away from that. Style and design belong largely to their generation, have a time and place. Nobody these days would or could design and equip their house on Bauhaus or Art Nouveau or 50's styles. Well, you could but it would not be easy. Two wheels, centrally placed engine, suspension fork/rear shock, petrol tanks and controls all need to be there and you cant do much about their positioning, shape or implementation. Radical is not always needed, otherwise we would have to possibly see hub centre steering (again), shaft drive (again), adjustable swing arms (again), upside down/inside out/anti-dive/remote reservoir front forks! The one area which is as yet unaddressed by ANY manufacturer is different frame sizes or adjustability. Ask Steve999 with his experience of getting a bike to fit Pauline. People on here, Ed I think, have already questioned the size/shape - viz. "it looks small". Mountain bikes can do it, why not motor bikes? An adjustable seat height and position without expensive aftermarket options (which don't really work) or compromise solutions (thick foam, thin foam) would be brilliant. Oh and a proper comfy seat!
I believe it is true to the Ducati concept and comparing it with a picture of a Ninja or R1 is nonsense - it is red and with underseat exhausts - so? The horsepower/weight/torque figures have to improve otherwise it would be classified as "not developed" or a "soft style upgrade". Sure, nobody out in the real world can outride even a modern 600, but that isn't the issue. It's producing the power etc. in a different package that's the attraction. To generate sales and progress the brand. As has been said, it's bragging rights in the pub fodder to get off on the figures. But they mean a lot to all of us - press, sales, punters, etc. Sure it's not as radical as the 999, but look at the mixed reception that got retains even now. The 1098 should sell well and I hope it does, if I can afford one I might be tempted come the summer. The "twiddly bits" - can ends, mirrors, exhaust shields, seat humps will all quickly have custom options available anyway from the "aftermarket" and even "factory" supplier routes. Oh yes, and it probably is a poor man's desmosedici, but I would be happy to give it house room. Martin - what sort of a deal can you do?
That's my two penn'orth any road! Anybody riding their outdated, underpowered, ugly, pretty, old style, two wheelers this weekend? I fancy getting out Sunday, see "meets" thread for more.