Superbike, has it relaunchedThere was an interesting article in superbike's october issue and the bit that caught my eye was at the very bottom
What shape is Ducati currently in?
A good one is the short answer. Ducati closed 2019 with 53,183 bikes sold which delivered a £49.6 million profit. Panigale and Multistrada models worked the hardest for Ducati, neither of which currently suit being powered by anything other than petrol.
Aside from sounding healthy, that profit is also up on 2018. COVID aside, Ducati as a business is a healthy one which allows it to hold its head up high within the VW group. Healthy profit also makes it attractive to prospective buyers. It’s going to be an interesting few months.
This worries me as I genuinely wonder just how many motorcycle companies are ready for electric, perhaps not during our motorcycling lifetime and how many models will survive the transition.
Next month the Volkswagen Group will host preliminary talks with potential bidders who are interested in buying various brands that sit under the group umbrella. Bugatti, Lamborghini and Ducati are all up for discussion.www.superbike.co.uk
I remember being at the Sulby Straight on the Island the first year of the Zero race, 2009 I think.I find it a quite worrying prospect of electric bikes full stop the whole concept to me and am sure i am not alone but biking is the sounds the smells the whole experience is what makes it, and to the question of how many companies will go over to the dark side well i should imagine all of them will as in the usual suspects and of course the new companies that will jump on the bandwagon.
You just summed it up in one word, Soulless!!I remember being at the Sulby Straight on the Island the first year of the Zero race, 2009 I think.
It was the first night of Zero practice and we’d just watched John Mac etc. come past on the Superbikes.
The whole theatre of noise, smells and so on was incredible. Then the milk floats went past, everyone just laughed.
They will be fast and efficient but totally soulless and sterile. Bit like the future to be honest..
Like Japanese cars, great value for money and excellent at what they do, I love them - but they are cars, anything that is used for pleasure needs something else and the Italians know how to do that in both cars and bikes, electric motors are great at what they do, but they are all the same - soulless sums it upYou just summed it up in one word, Soulless!!
Saying it's not for sale usually confirms absolutely that it is
No means yes. The oldest trick in the book. They are only telling lies as they are frightened that the share prices will drop if they say its for sale. Zem germans ent sillySaying it's not for sale usually confirms absolutely that it is
Cynical of many 'definitely not for sale' sales